What can bug spray teach you?

The biggest mistake I see so many small business owners doing is trying to find out how they can get their products to appeal to more people.

This isn’t how works.

Here is an interesting story . This guy has invented this bug spray that kills every bug on the planet. He put it into supermarkets and it bombs.

Want to know why?

It’s because when you go into a supermarket and you have an Ant problem, you’re looking for an Ant spray. His can didn’t say that. So do you know what he did? He used the exact same formula and repackaged it to say “number one Ant spray and you can do the same!

Just get your products and services and package them to that specific group of people,  that have that specific problem.

You could do it over and over like he did. Just repackage it to different groups.

Good luck.

For more ideas on marketing strategy, read my blog about how to market your new products.