Free branding strategies that work
While you cannot control your brand, you can manage the “perception” with the 3 simply strategies.
Some people assume when you develop your business name or design the logo, that this equates to creating a brand. A brand is the “perception” of your business by your customers.
Emotional Connections:
When the features and pricing about your product is sometimes not enough, dont underestimate the power of emotionally connecting with customers. Create that emotional connection and communicate the “why” they should buy, before the “what” they are buying.
TIP: next time you are launching a new product or service, use imagery of before and after to try showing your customers how it can change their lives.
Want to know more about how to launch new products & service successfully?
Quality Products:
Customers are doing all their pre-purchase research online with a simple google search., at anytime, 24/7., The bad news is while comparing products, your potential customers are more likely to be looking for an excuse NOT to buy your product. a Skeptical customer is good to have around. As They ensure the level of your product/service is of great quality and customer service is awesome.
TIP: on your website, release statistics and the figures that back up the quality of your product. Online shoppers will appreciate any type of transparency. Let the facts and figures do the talking.
Don’t have a website yet? Find out what it costs to run a website.
Your Customer comes First:
Customer service is king. Full stop. Why is customer service so important? Customer service is seen as part of your brand because customers will pay more to get premium service, like jumping queues, or to get next day delivery. This is fast becoming an expected level of service when interacting with a modern online business.
TIP: Try monitoring and answering every complaint and negative feedback on your social media accounts and watch how the respect for your brand increases.
There will always be a sparkly newer and faster way to market your business, but Don’t be one of those companies that mindlessly hops onto the bandwagon just to keep up with the jones’. explore the latest trends, but don’t forget the tried and true marketing strategies that have been around for decades. These strategies will never go out of fashion, and will always be a solid backbone to your brand strategies.