Creating a marketing strategy plan can be challenging for many small businesses due to various reasons. In the 20 years I have been working in marketing with various sizes of businesses within many industries, I found the businesses always had the same reasons they had not “got around” to writing a strategy. 1. **Lack of … Continue reading 5 things every marketing strategy plan needs
A successful product launch requires careful planning and execution, as well as effective marketing strategies to reach and engage your target audience. Here is my step-by-step process for launching a successful product, along with some marketing campaign examples and plans: Conduct Market Research: Before launching a new product, it is essential to understand the target … Continue reading Marketing product launch guide
In order to survive in today’s ever changing market, small business marketing must be able to adapt quickly. This can be very stressful, especially if the business does not have the time, budget or resources to implement it. The key is to know the best places to allocate your time, so to get the best … Continue reading 7 Small Business Marketing Trends for 2023
The digital online space is constantly changing. Marketers are recognizing that it has become very competitive, partly due to technological disruptions, demanding customers, and changing shopping behavior. Businesses with limited digital marketing channels that are unable to adapt and respond to these challenges quickly will find it challenging to survive. Digital Marketing Channels: What They … Continue reading Digital Marketing Channels: What Are They
As part of any great marketing strategy, you should be getting in front of your customers in more than a few different ways, including newsletters. Let’s get this out on the table, newsletters get a bad rep and I’m a believer that they work. Just because some people get bombed with emails they don’t remember … Continue reading 8 reasons newsletters can grow your business
Is your marketing strategy kinda like throwing spaghetti at the wall and hoping it sticks? These are My tips to easy marketing goal setting, so if you like structure like me,, will make life so much easier. If you are just getting started, results will take some time. Like any plan, like building muscle or … Continue reading Easy marketing goal setting
So many of my clients have started their website journey with a chat with mates and was told “ring Rach, she will explain it all in normal language”. Yep, just call me your marketing interpreter 😉 Without further ado, here is a bit of reading to get you thinking about websites and what they cost … Continue reading What does a website cost?
The biggest mistake I see so many small business owners doing is trying to find out how they can get their products to appeal to more people. This isn’t how works. Here is an interesting story . This guy has invented this bug spray that kills every bug on the planet. He put it into … Continue reading What can bug spray teach you?
Failure to do market research during product development is like driving blindfolded. Your company needs to know which direction to travel in.
By 2020, it’s estimated that customer experience will surpass price and product and will become the key differentiator between products and brands.
