Client: Buro Seating
Campaign: Home Seat Home campaign.
Requirements:
Promote the ‘home office’ range to end users during AU Victorian COVID lockdown to engage with end users and reinforce the ergonomic importance of home office seating.
Solution: Come up with snappy slogan for the Instagram competition targeted at professionals working from home. Weekly Instagram and LinkedIn content and advertising to reinforce brand recognition. Ran a lead magnet LinkedIn campaign for a free ergonomic webinar and Instagram competition.
Client: Buro Seating
Campaign: Peekaboo / Product launch
Requirements: Create new product pre-arrival excitement and launch campaign.
Solution: 3 stage campaign consisting of ‘Coming soon’, pre-landing competition and just launched posts. Instagram competition got over 300 entries aimed at end users. Website product page jumped to 3rd/100 most popular product on the website in 2 weeks.
Results: All 3 portions of the campaign reached over 3% result rates.
Google Analytics / Buro Seating:
Monthly analysis of traffic, sources and page performance.
Y.O.Y reporting of website visitor growth. Comparison of product popularity during/after campaigns. Monitoring of user behaviour and major traffic sources and channels and UTM link tracking.
WooCommerce / Johanna Mountfort:
Provide M.O.M reports to show overall eCommerce performance.
2018 (pre Reset) Vs 2019 = Over 400% increase in products sold and over 200% increase in net sales.
2019 Vs 2020 – Over 85% increase products sold and over 45% increase sales.
FaceBook / Johanna Mountfort:
Monitor post performance on engagement and reach by pillar. Quarterly analysis of content pillars and their effectiveness.
Dec 2020 – Post reach 95% increase. Post engagement 20% increase MOM.
Facebook Advertising / Memoirs by NG
Launch of the new range of Memoir books for Mother’s Day.
CTR over 35%.
LinkedIn / Buro Seating:
Pillar weighting of: internal news, product launches, industry updates and ergonomic/wellness tips.
Best post CTR (dec 2020) of 45%.
Instagram / Buro Seating:
Pillar weighting of: case studies, product launches and ergonomic tips.
Best post CTR (dec 2020) of 45%.
Requirements:
Provide resellers a central destination for all product information and marketing resources to help them sell Buro products.
Solution: Over 100 Products to manage per country, including variation features for different product configurations. Agent Area with pre-designed collateral and high res imagery.
Requirements: Modernise the layout and simplify navigation. Manage all product functionality.
Solution: Website is regularly updated to reflex monthly promotions and new product launches. Introduce passive income through downloads. Manage new products and Influencer codes and promotional coupons.
Requirements: Build a new website to showcase services with fully integrated booking and payment functionality.
Solution: All classes are booked and paid for from the website, using WordPress, Woomcomm and ScheduleOnce. Regular testimonials to help reassure viewers. Show personality and ‘family caring’ nature of the business.
Requirements: Gain brand awareness with end users, showcase product launches and personality.
Solutions: Product launch competitions with 25% follower growth. Shares and saves indicate reseller and end user finds the content valuable.
Requirements: To provide information on promotions, new products and give followers tips and inspiration.
Solution: Use a pillar mix of mindset wellbeing, case studies and strong branding consistency.
Requirements: Provide regular and professional information to viewers and drive awareness and website traffic.
Solution: Remain front of mind with their services and thought provoking content with tips and tutorials.
