Is ad boosting a waste of money?

Keep reading and you could save yourself hundreds of dollars without using an agency, find out if post boosting is right for you business.

So you have a social profile and realise you aren’t getting the reach you want.. Each post’s circulation is inherently limited to those who have already “friended” or “liked” that account., If you have A small to low following (OR new to social media?) then you are restricted. Sometimes it’s not about your content or Social Media strategy – sometimes It’s just algorithm.

Therefore to remedy this, they introduced advertising posts. Now you can boost your post to appear in news feeds within a target audience, regardless of whether or not they are your friends.

How do you know if boosting is right for you?

Are you a small business or solopreneur
You have limited marketing budget
Your account has a small following or your are new to social media.

Of all the marketers using Facebook, 20% consider advertising the most important feature on the site for reaching their goals (hubSpot)

But is boosting a waste of money?

I got asked this exact question a month or so ago.

A client had heard on the grape vine that boosting was a waste of money. Lucky for her, she is always open to other ideas and was willing to listen to my point of view.

Briefly I went over the most immediate differences between ‘boosting’ and “ads manager”. Then we sat down and went through my ‘Ads Accelorator’ quiz. It asks you about your business model, product’s price point and target market, and then armed with all the info, I was able to explain which one would suit her business best.

Now she has some advertising goals and structure and was seeing results immediately. 4 sales and a wholesale enquiry, all from 1 x $60 boost.

PPC visitors are 50% more likely to make a purchase than organic visitors.

What is the difference between boosting and ads?

Facebook/Instagram ads offer a marketer far greater control than boosted posts. Unlike ads, boosted posts are more rigid and don’t offer as many options and freedoms.

So if ads offer so many more benefits, why do boosting at all?

By choosing to do boosting first, you can monitor your posts for a while and get some data to analyse, you’ll be able to learn what your audience prefers, how much money you to put toward your marketing budget, what the best duration you should run your ads for, and which goals you should pick to maximize your investment.

To find out if Post boosting is right for you business – join my free online webinars.